We’ve been sold a dangerous idea—that every passion should be monetized, that joy is only valid once it turns a profit. In this drop, I share the story of Just Desserts, a truffle business that made money but nearly broke my love for chocolate.
We name the difference between sacred and scalable, the pleasure of creating for joy’s sake, and the slow recovery that comes when a passion is pushed past its limits. You’ll hear what I reclaimed—and what I’ll never sell again.
