Today, you get three audio drops in one email. Last week, life derailed for a bit, and I wasn’t able to record my most recent articles until now. Enjoy!
And in today’s episode, we explore what it really means to be a “luxury business”—and it’s not about designer logos. It’s about being non-negotiable.
I share the real markers of embodied excellence, the standards that signal reverence, and how your values—not your vanity—make you unforgettable. Even if you're still finding the words for your brilliance, the frequency is already there.
Your business is worthy of being someone’s non-negotiable.












