Most businesses begin as a business of one.
One dreamer.
One doer.
One decision-maker holding the weight of an entire vision on their shoulders.
Like Atlas, arms trembling, holding up the sky.
And even when you have a loving partner—someone who cheers you on and believes in you—if they’re not building a business themselves, and it can still feel lonely.
Not because they don’t care.
But because entrepreneurship is its own strange, beautiful, feral language—and most people don’t speak it.
I know this weight intimately.
My father was a Union Carpenter with a 7th-grade education and a hustler’s hope.
He listened to those real estate investment tapes in the car on the way to job sites, planting seeds of wealth he never quite got to harvest.
My mother?
She birthed business after business, chasing freedom but never quite catching it.
A wedding catering company. A custom gift basket hustle. A macrobiotic catering company. And more I’ve probably forgotten.
And me?
I was the support team.
Folding 300 cloth napkins for one of my mother’s catering gigs at 9.
Doing my father’s books at 12.
Shouldering responsibility far too early, and internalizing a dangerous belief:
That I was the one who had to hold it all.
No wonder I became a business owner at 19.
No wonder I wore my “lone wolf” badge like it was honor-coded.
No wonder it took me nearly a decade—and several crash landings—to learn that support isn’t weakness.
Support is strategy.
Support is necessary.
We talk a lot about money in this space—pricing, profit margins, sustainable systems—but this is your reminder that how you allow yourself to be supported is just as important as how you allow yourself to receive money.
Because support is currency.
It is energetic, sacred, and strategic.
And just like money, it must be allowed in.
✨ Surround yourself with people who don’t flinch at the size or wildness of your vision.
✨ Build your own spiritual board of directors—guides seen and unseen who remind you of who the fuck you are when you forget.
✨ Find mentors who celebrate being outgrown. Coaches who don’t center themselves in your story. Friends who hold you when you wobble and cheer the loudest when you fly.
✨ Hire help that isn’t just capable, but energizing.
✨ Let friends see you not just in triumph, but in the mess, in the grief, in the holy in-between.
Because the moment you hire someone, even part-time, even for five hours a month, the stakes shift.
Suddenly, you’re not just building for yourself.
You’re part of someone else’s economy.
Their rent. Their groceries. Their dreams.
And when business dips—because it will—your nervous system might whisper:
Take care of them first. Give them your piece. Be the good boss. Be the strong one.
But I’m here to remind you of this unshakable truth:
You can only have the impact you desire when you give from overflow.
Support others from the saucer.
Lead from your surplus.
Give without bleeding.
Because martyrdom is not a business model.
And profound support?
That’s your inheritance.
💭 Pause + Reflect:
Where in your life are you still trying to prove you can do it all alone?
Who would you call into your “spiritual boardroom” if you believed your work deserved the same backing as a Fortune 500 company?
What would it feel like to normalize profound support in every layer of your business?
PS: I’ll keep saying it until it lands in every cell of your body:
You don’t have to do this alone.
Being supported in your mission is not selfish; it's essential.
It is sacred.
It is strategic.
And yes, Profit is Protest—but so is being held. So is asking for help. So is choosing overflow instead of overextension.
Song of the Day: My Tribe by Blessing Offor