Reclaiming Rich
Some words don’t need cleansing. They need claiming.
When I named my business Prosperity First, it wasn’t just strategy.
It was seduction.
A soft rebellion wrapped in silk and certainty.
Yes, I’d been inspired by Mike Michalowicz’s Profit First, but more than that, I was responding to the way my clients flinched at the word profit.
These are heart-on-fire entrepreneurs—healers, artists, visionaries.
People who ache to build something holy in a world that worships extraction.
They want their money clean, their impact felt, their joy intact.
And still—
profit is not the villain.
It’s the breath that keeps purpose supple, stretching toward another sunrise.
Recently, on She Slays the Day with Dr. Lauryn Brunclik, we wandered into that pulse.
We talked about how nervous system regulation shapes every financial decision,
how pricing becomes an act of energetic intimacy,
and how worthiness—the felt knowing that you’re already enough is the first line item of abundance.
At one point, Lauryn asked (and I’m paraphrasing here)
“Do I have to stop saying I want to be rich?
Should I soften it—to abundance, to prosperity?”
I smiled, because I’ve been asked that more times than I can count.
Yesterday, I wrote about the poison that is the phrase “filthy rich.”
My quarrel was never with rich.
It’s with filthy.
“Filth” rewrote our inheritance, stealing the tenderness from wealth,
the kind meant to heal what came before and seed what’s yet to bloom.
True prosperity has always been the medicine that mends bloodlines and births legacies.
If rich makes your breath hitch and your spine lengthen,
if it feels like sunlight on bare skin,
then rich, rich, rich is your mantra.
If prosperity drapes itself over your shoulders like velvet,
grounded and regal,
then, baby, let it reign.
And if wealthy makes your skin hum with anticipation,
if it tastes like champagne and warm honey on your tongue,
then that’s your language of devotion.
Regardless of your word, it’s your truth purring through your body,
effervescent and electric, rewriting your DNA in pleasure and possibility.
This reclamation is foreplay with your own power.
Each syllable a stroke of memory across your nervous system,
reminding you money was never the enemy.
It’s a lover waiting for your full presence.
You say tomato, I say tomahto.
It’s the energy that matters—
the sound that loosens your jaw,
that floods your field with the kind of safety only joy can bring.
Because when you speak from that place,
your words stop pretending
and start creating.
👉 Reflections
What word have you been afraid to claim—profit, rich, wealthy, or something entirely your own?
What story did you inherit about that word, and what new story is asking to be written through you?
How does your body respond when you whisper it, slow and deliberate, like a prayer or a spell?
🔥 Daily Affirmation
My language drips with devotion and desire.
Every word I choose calls my wealth closer.
Pleasure and prosperity move through me as one.
I am the voice of legacy speaking in present tense.
Every declaration I make becomes a living embodiment of wealth.
PS: Profit is Protest.
Every word reclaimed is a spell cast in gold.
Every healed story is a door opened for another to walk through.
Every reclamation, a ripple that reminds the world: we were never meant to shrink around our brilliance.
Say it often.
Say it out loud.
Say it until your nervous system purrs with remembrance,
you were born to be rich in any language that moves you.



I love the word prosperity.
'Rich' or 'Wealthy' strongly remind me of the sacrifices my mom made to amass wealth (the kind that took care of her entire extended family) and the backlash she received for it as a woman entrepreneur in a technical field thriving in our post-communist society (Romania).
Prosperous feels like I'm satisfied in all ways, like money is a natural component of a bigger sense of fulfillment and purpose.
I'm staking my claim to this word. I am and forever will be prosperous.
Prosperity creeps in through every pore and comes out in every action and decision I make.
After a brief consideration, the thing that made me smile with delight? "I am rolling in dough". I feel bubbly and want to clap my hands.