There is a moment—every rebel, healer, and visionary knows it, when you’re standing at the edge of a bold precipice, and something ancient rises up to try and stop you.
It’s the whisper that says:
Just be grateful for what you’ve got.
Don’t risk turning them against you.
Who do you think you are?
Let’s get one thing clear.
Those voices aren’t intuition.
They’re indoctrination.
And this moment—this edge—
it’s not where you shrink.
It’s where you initiate the Audacity Protocol.
Let it kick in when you feel the urge to:
• Justify your prices
• Dim your vision
• Shrink your capacity
• Apologize for your bigness
• Make it easier for others to tolerate you
It is the counterspell to the energy leak of self-minimization.
Because here’s the thing:
If you are pricing with politeness, you’re not pricing with power.
If your dreams are designed to be palatable, they will never be profitable.
And if your vision fits neatly into someone else’s comfort zone, it’s already too small.
Here’s what The Audacity Protocol looks like:
You stop performing humble.
You say the number that scares you—without flinching.
You name the wildest version of the vision, even if your voice shakes.
You hold the line when someone pushes back.
You refuse to translate your brilliance into their comfort language.
You say yes to more, on purpose.
No disclaimers. No dilution. No “just checking” energy.
Only clarity, boldness, and sacred audacity.
Your new baseline is this:
If it feels like “too much,” you’re finally asking for enough.
If the number feels like a stretch, you’ve just hit your next threshold.
If the dream makes you sweat, you’ve just located your aliveness.
If your voice wants to tremble before you say the price, breathe, and then say it anyway.
Like the client who looked at me over Zoom, hands shaking, and said:
"It’s $8,500 for the full scope. I’ve never been paid that much and I believe in what we’re building.”
She didn’t flinch. She made her ask. She got a yes. And a week later, she raised it again.
You’re not asking for favors.
You’re building a world.
This is not about being reckless.
This is about being unreasonably resourced.
Strategically. Spiritually. Sustainably.
This is where the Soul and Science of Money converge:
✨ You run the numbers with precision.
🔥 You stretch the vision with audacity.
🧠 You train your nervous system to hold the bigness.
📈 And then you price, plan, and position accordingly.
So that your audacity becomes a strategy, not a gamble.
So that your ask becomes sacred, not scary.
So that your capacity expands to meet the clarity of your vision.
No apologies.
No discounting your dreams before they’re fully expressed.
No pretending your fire is a flicker just to be more “approachable.”
You don’t ask for permission—
you ask for the whole damn thing.
Overflow. Ownership. Opting all the way in.
👉 Where is the Audacity Protocol asking to be activated in your business right now?
🔥 Daily Affirmation:
My expansion is inevitable.
I ask with clarity, I receive with confidence, and I hold it with grace.
Every time I stretch beyond what feels "reasonable," I meet more of my true capacity.
I trust the size of my vision, the strength of my voice, and the sacredness of my ask.
Audacity looks good on me—and it’s already paying dividends.
PS: Around here, Profit is Protest.
So is audacity. So is refusing to explain your bigness to a world that prefers you small.
You deserve to be well paid for your real impact.
Raise the rate. Make the ask. Change the game.
🎧 Song of the Day: Rich Girl (cover by Lake Street Dive)
A perfect message for me as we enter Virgo season. Thank you 🙏🏾