There are seasons in my business when I become utterly, deliciously obsessed.
A topic. A client. A process. A product.
A spreadsheet that just clicks into place like a coded prayer.
This stack? Yep. Case in point.
It’s not logical.
It’s not always profitable at first glance.
But it’s alive. And I’ve learned to trust what’s alive.
Because here’s what I know:
⚡ Obsession is lifeforce with a mission.
⚡ Devotion without dilution.
⚡ The siren call of evolution disguised as fascination.
And when it hits?
I follow it.
Into the rabbit hole. Around the bend.
Through the downloads and domain name purchases and 3am voice memos to myself.
I follow.
Until it’s done.
And then? I let it go.
Even if it was glorious.
Even if I poured my soul into it.
Even if people loved it.
Even if I don’t know what’s next.
I grieve the ending and I trust it.
Because every obsession, every spiral, every sacred detour remakes me.
It’s not distraction. It’s data.
It’s not impulsive. It’s instructive.
🌀 The obsession is the initiation.
🌀 The surrender is the spell.
Not every idea becomes a business model.
Not every passion becomes a pillar.
But every obsession reveals something true.
This very stack was born from such an obsession. And look what it’s becoming.
Every article has sharpened my tools, clarified my voice, and taken me deeper into the undercurrent of what I’m really here to build.
I don’t chase every obsession. But I track the patterns.
And the ones that return? They usually want to be built.
So if you’re in one? Ride it.
Follow it.
Track it like a wild animal.
Tend it like a fire that knows exactly what to burn through next.
And when it leaves?
Let it.
You’ve already been changed.
👉 Reflection prompt
What have you been obsessing over lately—not because it was strategic, but because it sparked something?
What if that spark is the strategy?
What if your aliveness is the roadmap?
🔥 Daily Affirmation
I trust what ignites me.
I allow obsession to be sacred, not shameful.
I follow my fascinations with clarity and curiosity.
I give myself full permission to begin, to blaze, and to be complete.
My business evolves through devotion, not obligation.
PS Profit is Protest… and sometimes obsession is the match that lights the fuse.
🎧 Song of the Day: Dream it Possible by K3YNOT3