✊ The Protest Market

Where every dollar is a megaphone.

There’s a reason your favorite barista knows your name, but the CEO of Target never will. There’s a reason the candles on your altar come from a queer herbalist down the street, not a mass-produced Amazon warehouse.

And there’s a reason many of us are quietly (or loudly) opting out of boot-licking billion-dollar brands—the ones that bowed when they should have stood, and smiled when they should have spoken.

Because every purchase is a pulse check.

And for the rebels, healers, and change-makers in our community?
Shopping isn’t just about what we buy.
It’s about who we are when we spend.

We are done outsourcing our values to brands that treat diversity as a marketing campaign and sustainability as a quarterly goal.

We see what happens when brands shift from allyship to appeasement.
We feel the gut-punch when “inclusive” suddenly means “inoffensive.”
We notice when the energy shifts.

We saw what happened with Tesla.
What once signaled innovation now reeks of arrogance.
A car that once whispered future now screams fascist fanboy—and not because of the tech, but the man who steers the brand.

This is what happens when power goes unchecked.
When platforms amplify hate.
When “free speech” becomes a smokescreen for bigotry.
When influence is used to prop up authoritarianism instead of progress.

The protest market took note.
Tesla sales are down. Brand sentiment is plummeting.
People aren’t just unfollowing—they’re un-buying.
Because when your purchase helps fund a wannabe dictator?
It stops being a vehicle—and starts being a vote.

And then there’s Costco.

Where some brands scrambled to appease the backlash?
Costco stood firm.

When 19 attorneys general tried to force them to abandon DEI,
they responded with conviction, not concession.
They affirmed their values, defended their policies, and didn’t blink.

And guess what?

Their brand trust remains sky high.
Their membership renewals are solid.
And the protest market? It rewarded them—with loyalty, dollars, and a deeply-rooted kind of respect that no PR firm can buy.

So yes—be proud of your Costco membership, babe.
Because when they were told to back down, they said hell no.
They showed us that you can be big without being a bully.
And that matters.

Meanwhile, at the protest market?

📦 There’s no warehouse. Only hands.
💸 There’s no shareholders. Only soul.
🛒 Every dollar becomes a declaration:

I refuse to fund the systems that exploit me.

We’re not asking for perfection.
We’re asking for integrity.

Whether you’re tipping the queer tarot reader extra, buying your honey from a local farmer, or hiring a fractional CFO (hint, hint) who blesses your spreadsheets with both lavender oil and legacy wealth building strategy…

You’re not just circulating money.
You’re seeding a new economy.

You’re saying:
I see what you’re trying to erase.
And I say: no further.
Not with my money.
Not in my name.

This is not just a market.
It’s a movement.

“I speak from the core, not the crowd,” is a lyric from today’s Song of the Day.

The protest market takes that to the nth degree—because we spend and receive from our core. Sovereign, not sheep.

👉 Reflection Prompt:
What’s one recent purchase that felt aligned with your values—and what did it shift in your body, your business, or your belief in what's possible?

Where are you already voting with your wallet—and where might you reclaim more power in how you spend, support, and circulate?

🔥 Daily Affirmation:
My money is a living expression of my integrity.
Each dollar I spend ripples into the world I want to live in.
I am resourced, radical, and resoundingly clear.
My purchases are prayers.
My profit is powerful.
And my values are non-negotiable.

PS: Profit is Protest. And where we spend is strategy. Choose your market wisely.

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🎧 Song of the Day: “I Don’t Ask, I Command” – Good Vibes Tribe 11:11