The Unattached Launch: Zero Pressure, All Power
I wasn’t selling. I was glowing. And that energy? Converts like magic.
Here’s a plot twist for your nervous system:
My most successful launch of last year?
It wasn’t my program.
I wasn’t an affiliate.
I didn’t build a funnel.
Didn’t even track clicks.
I just shared The Exceptional Business Academy a couple of times because I was OBSESSED—and people said yes.
Loudly. Enthusiastically. With their credit cards.
Meanwhile, maybe you’ve been stringing together 18-part nurture sequences, trying to get someone—anyone—to see how brilliant your offer is.
And still hearing crickets.
Trust me, I get it.
But this experience cracked something open in me.
Because it wasn’t strategy that moved people.
It was energy.
It was belief.
It was joyfully unattached conviction.
That energy? It sells.
It was the first time I actually got what my mentors meant when they said, “detach from the outcome.”
Before that, it sounded like a cute spiritual cop-out.
Now? I know it’s a cheat code.
Detachment doesn’t mean you’re indifferent.
It means your worth, your joy, isn’t tied to whether or not someone says yes.
Let me take you back for a sec:
Years ago, I was on tour with the extraordinary tenor Mark Masri, slinging merch at his shows. After night two, he looked at me and said, “How the hell are you selling more CDs than me?”
Easy.
I believed every person who came up to that table needed his music.
And I told them why.
I wasn’t hustling—I was witnessing.
I wasn’t convincing—I was connecting.
After the final show, I was glowing.
“That was SO much fun!” I said, skipping to dinner.
Cue the band’s side-eye:
“You know this was work for us, right?”
But that’s the thing:
When you’re unattached, it doesn’t feel like work.
It feels like flirting with the universe.
Like throwing glitter in the wind and watching it land in exactly the right places.
And babe—here’s what’s really wild:
You can sell like that.
You can lead like that.
You can create offers that move not because you manipulated the algorithm… but because you moved in your truth.
✨ From pleasure, not pressure.
✨ From belief, not burnout.
✨ From clean energy that converts.
So what if you stopped selling like a stressed-out boss babe…
…and started showing up like a sacred hype woman for your own damn genius?
Unattachment is sexy.
It’s strategic.
It’s sustainable.
You don’t need to beg.
You don’t need to bend.
You don’t need to brute-force your brilliance.
Just believe.
Let that belief permeate your very being.
And watch what happens.
And if you’re wondering, Can I really lead like that? Can I trust myself enough to stop gripping so tight?
The answer is yes.
But let’s be clear—this isn’t glitter-dusted delusion.
It’s belief backed by structure.
Joy backed by strategy.
Because:
Strategy without belief? Hollow.
Belief without structure? Chaos.
This is the sacred both/and.
And if you’ve been showing up, holding the vision, doing the work, and it still feels like nothing’s clicking? You’re not “doing it wrong.”
Belief is the matchstick.
But you still have to build the fire.
And for the critics ready to cry “woo without work”—bless your spreadsheets. But let’s be real:
Unattached doesn’t mean unprepared.
Magnetic doesn’t mean messy.
Just because I’m not begging for the sale doesn’t mean I didn’t build a rock solid foundation.
Because in Shaneh’s World?
Structure supports joy.
Strategy serves devotion.
And clean energy? Converts.
This isn’t “wing it and hope.”
This is: Plan it. Believe it. Root deep. Glow louder.
That’s the vibe.
PS:
I dare you to stop gripping and start glowing.
Let your joy be your CTA.
Let your certainty be the funnel.
What might become possible if you trusted your energy to sell your offer more than your script?
Because Profit is Protest—and unbothered, well-paid women?
They are my favorite form of resistance.
🎶 Song of the Day: “Juice” – Lizzo
Because belief gets you paid, but joy?
Joy makes you unfuckwithable.