You’re Too Expensive to Be Doing That
The sacred math of reclaiming your time, your energy, and your zone of genius.
There’s something tender and tangled that happens when you’ve always been the one who could do it all.
You know how to stretch a dollar, troubleshoot a spreadsheet, finesse a caption, and remember which bank account renews your domain name. You learned to handle it because you had to. And maybe—somewhere along the way—it became proof that you were strong. Capable. Responsible.
But there are cost we don’t talk about enough…
What if your capability is costing you?
What if you’re over-functioning in places that block your expansion?
On our sales call, a new client said to me:
“I just can’t justify hiring a bookkeeper when I can do it myself.”
So I asked, gently:
How many hours are you spending in QuickBooks each month?
“8 to 10,” she admitted. “And I hate every second of it.”
What’s your billable rate?
“$500/hour.”
We did the math together.
She was spending $4,000–$5,000 of her energy each month…
on something that could be outsourced for under $1,000.
She didn’t need a spreadsheet. She needed permission.
To let it go.
To trust someone else.
To stop proving she could survive without help and start receiving like a woman who knows her worth.
And she’s not the only one.
We all have our version of busywork that makes us feel momentarily useful but keeps us from the true expansion we’re craving.
Let’s run the sacred math:
Answering client emails at 10pm — dopamine hit: I’m responsive → cost: $500/hour of energy for a $15/hour task
Tinkering with a Canva graphic — dopamine hit: It feels creative → cost: your next offer left waiting
Color-coding your calendar — dopamine hit: I’m organized → cost: lost white space that could’ve held vision
Rewriting your website copy for the 19th time — dopamine hit: I’m making progress → cost: $5K in missed revenue-generating action while chasing perfection. (And I say that as someone who wrote and designed her own website.)
It’s not about judgment.
It’s about awakening to the cost of staying in control instead of staying in your power.
Because every hour spent on a low-leverage task is an hour you’re not:
In powerful sales conversations
Creating offers only you could birth
Resting your body so your next idea has space to land
Building the legacy that actually changes things
Which of these tasks have you convinced yourself you’re “saving money” by doing yourself?
What’s one thing you can release this week—and what might it return to you?
And if you’re not in a place yet to hire all the support you need?
That’s okay. Truly.
This isn’t about outsourcing everything tomorrow.
This is about reclaiming one hour.
One task.
One piece of your brilliance that deserves to breathe again.
Because I’ll bet—if you look honestly—there’s at least one thing you’re holding that could be released.
And the moment you set it down?
You don’t just free up time.
You amplify your energy.
You make room for overflow.
You say to the universe: I’m ready to be supported.
This isn’t just about hiring.
This is about healing.
It’s about trusting that your energy is precious.
That your time is an altar.
That your hands deserve to be busy with what lights you up—not what wears you down.
It’s about remembering:
You are the architect.
You design the life.
Let someone else hang the drywall.
Daily Affirmation
I honor the value of my time, my energy, and my vision.
I release what no longer requires my hands.
I rise into the work that only I can do.
PS:
Profit is protest.
And so is trusting that your time is best spent in your brilliance—not buried in busyness.
You don’t have to earn your right to support.
You don’t have to prove your value through over-functioning.
The revolution isn’t in doing more.
It’s in doing what only you can do—
and letting the rest be held.
Song of the Day: "Crown" – Chika